Calculadora de Markup
Calcula el precio de venta desde costo y porcentaje de markup.
Cómo calcular Markup
Markup is calculated as: Markup % = ((Price − Cost) / Cost) × 100. To find the selling price: Price = Cost × (1 + Markup%/100).
For example, with a $50 cost and 40% markup: Price = $50 × 1.40 = $70.
Markup represents how much more than the cost you're charging, expressed as a percentage of the cost.
Common Markup Percentages by Industry
- Grocery: 5-25%
- Clothing: 100-300% (keystone to triple)
- Electronics: 10-30%
- Restaurants (food): 200-400%
- Jewelry: 100-300%
The 'keystone markup' (100%) means doubling the cost — common in retail.
Cómo Set the Right Markup
Consider these factors when setting markup: industry standards, competition, perceived value, operating costs, and target profit margin.
Your markup must cover all expenses beyond the product cost (rent, labor, marketing) and still leave a profit.
Preguntas Frecuentes
What is keystone markup?
Keystone markup is 100%, meaning you double the cost to set the price. A $50 item sells for $100. It's a common starting point in retail.
How do I convert markup to margin?
Margin = Markup / (100 + Markup) × 100. A 50% markup = 50/150 × 100 = 33.3% margin.
Should I use markup or margin for pricing?
Both describe the same relationship differently. Markup is more intuitive for pricing decisions. Margin is better for analyzing profitability and comparing to competitors.