Markup – Kalkulačka

Použijte Markup – Kalkulačka pro rychlé a přesné výsledky.

Jak používat tuto kalkulačku

Zadejte Cost (Kč)
Zadejte Markup %
Klikněte na tlačítko Vypočítat
Přečtěte si výsledek zobrazený pod kalkulačkou

How to Calculate Markup

Markup is calculated as: Markup % = ((Price − Cost) / Cost) × 100. To find the selling price: Price = Cost × (1 + Markup%/100).

For example, with a 1,150 Kč cost and 40% markup: Price = 1,150 Kč × 1.40 = 1,610 Kč.

Markup represents how much more than the cost you're charging, expressed as a percentage of the cost.

Common Markup Percentages by Industry

Grocery: 5-25%
Clothing: 100-300% (keystone to triple)
Electronics: 10-30%
Restaurants (food): 200-400%
Jewelry: 100-300%

The 'keystone markup' (100%) means doubling the cost — common in retail.

How to Set the Right Markup

Consider these factors when setting markup: industry standards, competition, perceived value, operating costs, and target profit margin.

Your markup must cover all expenses beyond the product cost (rent, labor, marketing) and still leave a profit.

Frequently Asked Questions

What is keystone markup?

Keystone markup is 100%, meaning you double the cost to set the price. A 1,150 Kč item sells for 2,300 Kč. It's a common starting point in retail.

How do I convert markup to margin?

Margin = Markup / (100 + Markup) × 100. A 50% markup = 50/150 × 100 = 33.3% margin.

Should I use markup or margin for pricing?

Both describe the same relationship differently. Markup is more intuitive for pricing decisions. Margin is better for analyzing profitability and comparing to competitors.

Naposledy aktualizováno: March 2026